Some kind study has taken my generation and lumped us into three categories: cruisers, nesters and super-breeders. And of course I am in between two of them: the "cruisers" and the "nesters".
Biggest Ever Study of Thirtysomethings Discovers Cruisers, Nesters and Super-Breeders
Cruisers: Drifters who live on the edge of the mainstream and are out to have fun. They love Nelson Mandela but can't stand Thatcher, The Pope or McDonald's and are sceptical about Starbucks. They have a wide circle of friends, enjoy partying and/or casual relationships. They see home as a place to sleep and like independent, urban and specialist brands. Think Kate Moss and Russell Brand. Surprisingly, the data shows them to be the least happy of the three groups: only 34% are happier now than when they were 18.
Nesters: Focused on a smaller group of friends, a nice home, creature comforts, high design and fashion, this group loves their lifestyle. Their heroes are Madonna, Audrey Hepburn and ET. They like to think they are free thinking; they'd be happy to have a gay child and love city living. They like aspirational brands; people like Cameron Diaz. Many are looking for love but are already pretty happy: 55% are happier now than when they were 18.
Super-breeders: Parents who categorically say "it's all about the kids." Driven to protect their children from a host of perceived threats (sugar, television, the internet, chemicals, junk food and porn), they will stop at nothing to give their kids a competitive boost. Their buzz words are organic, fresh, local, free-range, recyclable, environmentally friendly, green and sustainable. They want brands to help them achieve their perfect worlds. Think Jamie and Jools and Brangelina. The super-breeders are the happiest of the lot: 67% are happier now than when they were 18.
Can I say that I'm a cruiser with a nice little nest? I was more of nester before I got divorced but now that I am single again I am definitely a cruiser. In fact most of the "nest" I built up for myself is now packed away in a
Mi-Box. I go out for fun 3-5 nights a week. I have a wide variety of friends (and yet I keep them in my own special small circle). I have fun and waste a ton of money just doing things that are interesting - concerts, plays, cooking classes, tasting menu's at fancy restaurants . . .
But I do have a nice little place packed with all sorts of fun things to keep me entertained: DVRs, satellite radio, computer, laptop, Wii, scrapbooking stuff, cameras, kitchen gadgets, and of course my two dogs and my little bird. So I don't have to go out because I have lots of fun things to do at home, either by myself or when friends or family come over. I am free-thinking and I'd "be happy to have a gay child and love city living".
The happiness thing kind of gets me. At 35 I know people both younger and older. The ones that were HAPPY at 18 were only that way because it was the summer after high school and before college and mommy and daddy paid for everything and the world was full of possibilities. I am much happier now than I was at 18, but I'm happy for the REAL reasons, not the party reasons. Who knows enough of life at 18 to determine if they are truly happy or not. Happiness comes with age and maturity. Thankfully, every thirtysomething is happier now and wouldn't really want to go back in time. The 20's are way hard!