3 Words for 2012

For the last few years, Chris Brogan picks three words to focus on for the year. These are words that are to be used to guide through the year to help you achieve your goals. I do have lots of fun goals and plans set for 2012, but overall I want to focus on my new social media coaching site, Playing Internet. I think I will be growing a lot through the steps I take for building out the content this site and also experimenting with marketing for it.

My three words for 2012 

My three words are:

Story - Directly related to marketing exercises, I need to further define the story of the site. The "About" page will probably be a work in progress most of the year as I re-vamp and fine tune. I am also looking to convey this more though social media posts on Twitter, Facebook, and all that. 

Foundation - I am taking my time and writing really solid articles for a foundation. Since I work full time at a job I love and also have a social life, finding the time is challenging. So if I can write a minimum of 2 good articles a month, by the end of the year I will have 24 great articles which will serve as a good foundation. I also plan on doing at least one training video. I'd love to up these numbers, but if I can at least get those done then I will be happy. 

Process - As mentioned above, time is a big challenge. Often I'm so tired after staring at the computer all day for work, I don't want to spend additional time writing. I really enjoy writing so I want to do so with a clear head. "Enjoy the process" is a big part of any success I will have. It will be how I can achieve balance. And I am also setting up scheduling and other business processes in place so things will flow.

What about you? What are the three words you choose to give meaning to 2012?


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Love is all around you...

- Rachel